Web URLs can get really long and that, in turn, leads to all sorts of problems. The first problem is one of simple usability. URLs that are 50, 100, or even 200 characters in length will wrap over one or more lines in most documents and if the URL doesn’t get truncated it may well get mangled by automated hyphenation and line breaking.
The another problem that I see is people who are active on twitter, find it difficult to post links as Twitter limits on the length of the message.
I am listing 3 popular URL shortening providers
Shorterlink , a really basic service (it is free). Shorterlink does the job.
TinyUrl, provides free URL shortening as well as a toolbar button that allows the creation of a shortened URL for the current browser page by simply clicking on a button.
bit.ly, is a more sophisticated URL shortening service, and it is free. Bit.ly not only shortens URLs and optionally posts a message that includes the new URLs to Twitter but also provides real-time tracking of the use of the URL.
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